The outbound playbook
Practical outbound tactics to test responsibly.
Cold calls, cold email, LinkedIn, cadence, and where AI fits in. A growing library of editorial plays for SDRs in Australia, written by a practising SDR. Results vary and no meeting rate is promised.
The Foundation
The complete outbound playbook to adapt and test.
Editorial cold-call, email, LinkedIn and cadence starting points, with an explicit Australian compliance and evidence boundary.
12 min read · Updated 2026
AI
AI in cold outbound: where it helps and creates risk.
The honest middle. Where AI is a force-multiplier, where it kills your pipeline, and the 5 rules that keep it on the right side. Featuring Claude Projects.
8 min read · Updated 2026
Cold Calling
Cold calling in 2026, for people who hate cold calling.
A practical guide to the opener, listening, objections and reviewing your own calls without treating vendor studies as Australian benchmarks.
10 min read · Updated 2026
Cold Email
Cold email teardowns: 10 messages, what worked, what didn't.
Annotated cold-email examples and editing principles. Individual examples are not expected reply-rate results.
11 min read · Updated 2026
LinkedIn for SDRs: how to be visible before you DM.
Profile, presence, connection and DM: an editorial workflow to adapt and measure in your own territory.
9 min read · Updated 2026
Cadence
The 14-day cadence, day by day.
Eight touchpoints, three channels, two weeks. Why each touch is in the order it's in, and how to design your own.
9 min read · Updated 2026
Want me to roleplay your cold calls with you, live?
The articles give you the playbook. Working 1:1 with Issy gives you the reps. Mock cold calls, mock email reviews, real feedback.