The outbound playbook
Real outbound tactics that actually book meetings.
Cold calls, cold email, LinkedIn, cadence, and where AI fits in. A growing library of plays for SDRs in Australia, written by someone still doing the job every week.
The Foundation
The complete outbound playbook that actually works.
The cold-call opener, email frameworks, LinkedIn play, and 14-day cadence top performers actually use. Backed by Backlinko, RingDNA, and SalesLoft research.
12 min read · Updated 2026
AI
AI in cold outbound: what works, what backfires.
The honest middle. Where AI is a force-multiplier, where it kills your pipeline, and the 5 rules that keep it on the right side. Featuring Claude Projects.
8 min read · Updated 2026
Cold Calling
Cold calling in 2026, for people who hate cold calling.
A deep dive on the opener, the pause, the objection patterns, and the talk-ratio data from Gong's cold-call recordings.
10 min read · Updated 2026
Cold Email
Cold email teardowns: 10 messages, what worked, what didn't.
Real cold emails I've sent, real replies I got back, and the small edits that turned 8.5% into 18%.
11 min read · Updated 2026
LinkedIn for SDRs: how to be visible before you DM.
Profile, presence, connection, DM. The four-step play that doubles your acceptance rate and triples your reply rate.
9 min read · Updated 2026
Cadence
The 14-day cadence, day by day.
Eight touchpoints, three channels, two weeks. Why each touch is in the order it's in, and how to design your own.
9 min read · Updated 2026
Want me to roleplay your cold calls with you, live?
The articles give you the playbook. Working 1:1 with Issy gives you the reps. Mock cold calls, mock email reviews, real feedback.